There's no doubt that Instagram is a powerful marketing tool. With over 1.28 billion active users, it's a platform that can't be ignored.

And while images are definitely king on this app, text posts shouldn't be overlooked.

In fact, they can be incredibly effective when used correctly — especially for salon professionals or anyone else looking to enhance their Instagram marketing.

Everything you need to know about text posts on Instagram:

• What is a text post on Instagram?
• Why are text posts on Instagram Important?
• What makes for a good Instagram post?
• Tips to make a text post on Instagram
• Free tools to create an Instagram post 

What is a text post on Instagram? 

A text post on Instagram is a post featuring a quote, testimonial, or any type of relevant text as the main attribute of the post.  

Text posts are an effective way to get your message across without needing to find the perfect photo or video.

They’re also great for sharing tips, advice, and insights that can help you engage with your audience in a meaningful way.

Why are text posts on Instagram important?

Text posts on Instagram are important because they add variety to your content, drive engagement, and build brand awareness in ways that traditional Instagram posts may not. 

Instagram text posts promote engagement

From inspiring quotes to insightful advice, they allow you to connect with your followers in a deeper and more personal way than an image alone could ever do.

They’re also great for boosting engagement on posts featuring images or videos — often leading to increased likes, comments, and shares.

Text posts are also an effective way to start conversations with your followers and build relationships.

Instagram text posts can spotlight testimonials

Testimonials are a powerful way to show potential customers that your business is trustworthy.

A single Instagram text post featuring a customer’s positive review can be just as effective as an image or video post.

Instagram text posts also allow you to highlight key benefits and features of your services that may not always come through in an image or video.

Instagram text posts build brand awareness

Using branded hashtags, quotes from influential people in your industry, and memes that represent your company’s values can help you increase your visibility and get more eyes on your content.

Not only that but your audience will begin to recognize your unique brand style and easily recognize your content when it shows up in their feed.

Instagram text posts can spotlight promotions

From limited-time offers to holiday promotions, text posts can be a great way to showcase special deals and encourage conversions.

These posts are also an effective way to direct followers back to your website or link them directly to a product page.

Instagram text posts can inspire your audience

People love inspiration.

Sharing positive messages, uplifting quotes, and advice can help you create an emotional connection with your audience and keep them coming back for more.

What makes for a good Instagram post?

There are several components that make for a quality Instagram text post that include things like brand consistency, relevancy, and uniqueness.

Brand Consistency

Stay consistent with your account’s theme. Making sure to use your brand’s color scheme, fonts, and logo. 

Keeping brand consistency allows your followers to gradually recognize your posts, generating more engagement and follower growth. 

Relevancy 

Make the message relevant to your target audience. Use quotes that reflect who you are as a brand and the message you want your audience to know. 

When you are making your plan don’t overcomplicate it. 

The most important thing about text tiles is the words and what it is saying! 

Uniqueness 

Text tiles don’t just have to be quotes, they can be anything from texts, reviews, common phrases, routine quips you say to your clients, etc. 

Have fun with it! You’ve already made it this far and text tiles are only going to get you and your brand further.

Tips to make a text post on Instagram

There are a few simple tips to follow to make a text post on Instagram like keeping things simple, keeping things aligned with your services and brand, and writing a relevant caption.

Keep things simple 

When you are creating your design don’t add too many colors or fonts. 

Having too many of either can distract your audience from the message you are trying to portray. 

A good rule of thumb is to stick to a maximum of three colors and two fonts. 

This still allows you to be creative but keeps things in perspective so your designs don’t become overwhelming.

Question your content 

Does this quote add value? Is this quote too long? What is my audience learning/getting from this? How is it relevant to me and my brand? 

These are all questions you should not only be thinking about when generating text tiles, but be able to answer when they are finished. 

Keeping these in mind will help prevent you from posting content that does not make sense for your brand or your audience. 

Text post appearances 

Once you’ve got some tiles done and ready to post, think about how they are going to look within your photo grid. 

Depending on how much content you have ready to go, a good place to start is by posting your text tiles after every 3-5 posts of photo/video content. 

Giving your audience a chance to see what you do and how a text tile of a testimonial is relevant, or how a quote makes sense with your brand. 

You don’t necessarily want to post your text tiles right next to each other because audiences like to see a variety of relevant content, not the same thing over and over. 

Text post captions 

You are ready to post, but what do you put in the caption!? It’s a text tile can’t I just leave it blank?

You could, but that would be a wasted opportunity! 

The caption on text tiles is a chance to expand on your brand message and how the post is relevant to your audience. 

A space to elaborate on the procedures that went behind this review, a space to create a call to action for your followers, a space to get them involved with your brand and more!  

Free tools to create an Instagram post

This is the fun part! There are few programs that are user-friendly, produce quality graphics, and have free and paid versions like Canva and Adobe Spark, and PicMonkey. These platforms can help bring all your ideas to life and there are many to help get you started.

Canva for Instagram post creation

Canva is a free online platform you can use to design visually stunning content for social media, ads, presentations, and more with the help of thousands of templates and elements.

For more templates and options, Canva also offers paid memberships.

Adobe Spark for Instagram post creation

Adobe Spark is a powerful yet easy-to-use design platform available for free.

It allows you to quickly create webpages, social media posts, videos, and more with the help of templates and editing tools.

VanillaPen for Instagram post creation

VanillaPen offers a free 7-day trial to their online platform to create captivating visuals for Instagram, websites, and other social media platforms.

It offers templates, drag-and-drop editing tools, and more to help you create eye-catching designs with ease. 

If you decide you love this platform they also offer monthly and annual subscriptions. 

Fotor for Instagram post creation

Fotor is a free online platform to create visuals with the help of thousands of templates and editing tools.

You can use it to design webpages, social media posts, videos, and more. It also offers paid memberships for more features and options.  

PicMonkey for Instagram post creation

PicMonkey is a free online platform you can use to create visuals for your Instagram posts, websites, and other social media platforms.

It offers templates and editing tools to help you design beautiful content with ease and has a paid membership for more features and options. 

No matter which tool you choose, having a strategy for creating your text tiles can help make the process easier and will help ensure that your content looks nice on Instagram. 

Using text posts for Instagram marketing

Overall, text posts allow you to communicate with your clients in a more personal way, and also have the potential to get better results than traditional images and videos. 

Given the right tools and knowledge, text posts can be an effective way to engage with your audience and build meaningful relationships.

By using text posts on Instagram, you can create a unique voice for your brand that resonates with your followers in a thoughtful and creative way. 

So give it a try and see what kind of results you get! Good luck!​​​​​