We know some of you have been dreading it, while others jumped right in, but TikTok is exploding and it’s not going anywhere. 

Especially for those of you who want to target those in the 18-45 age range, TikTok is the platform you need to be on. 

There is no more time to wait around. 

While this platform used to be — and at times, still is —  the place to come up with dances and randomly point around you to a beat so you can add in somewhat meaningful text, it is now a juggernaut that you can, and should, use to grow your brand.

TikTok Video Ideas for Business Owners

Since getting the ball rolling on what to create is the hardest part of starting on a new platform, there are several TikTok video ideas that business owners can use like “getting to know you” videos, behind the scenes (BTS) videos, and hair transformation videos. 

1. Getting to know you TikTok videos

People love to see the face behind the business, and sharing more about who you are can help build trust with your audience. 

Start small and introduce yourself, your brand, how you got started, or a tour of your suite.

https://www.youtube.com/watch?v=eh1bYUz570A

2. Hair Care tutorial TikTok videos

Potential clients want to know they’re working with someone who knows what they’re doing and can showcase their expertise. 

Show viewers you know what you’re talking about by giving them helpful tips and tricks.

3. Day in the life TikTok videos

Day in the life videos are another fun and engaging way for your viewers to get to know you and learn more about your products and services. 

Showcase parts of your day, whether they are fun, funny, energizing, or even just potentially unfamiliar to most!

4. Niche hair fact TikTok videos

If you work with a specific type of hair, product, or provide a very specific service, share your knowledge about it. 

Fun and unique facts are great for getting traction on TikTok especially if it’s a popular niche product or service. 

5. Behind the scenes TikTok videos

Show your viewers — and potentially your clients — the parts of your business and service they don’t normally get to see when they’re sitting in your chair. 

This could be anything from what goes into your prepping routine for their appointment to what kind of clean-up regimen you have after they leave to show them the amount of thought and care you put in just for them.

6. Hair transformation TikTok videos

People love to watch other people go through a transformation and TikTok is a great place to show off your work.  

But, instead of just posting a random hair pic, film the products you use, how you work, the befores, the afters, videos of your client loving their new look, etc.

7. TikTok rants 

People love to rant, and if you have a strong personality, ranting about the smallest things can provide great entertainment!

This could be a product or trend you think is overhyped, the lack of particular representation in the beauty industry, or even something as small as today’s humidity wreaking havoc on your hair.

Getting Started with TikTok for Business

Getting started with TikTok is as simple as downloading the app, using an existing social account to sign up, discovering TikTok content, following TikTok influencers, and getting video ideas and inspiration from popular TikTok trends.

Signing up for TikTok

Signing up is easy! TikTok allows users to create an account using existing Facebook, Google, or Apple accounts. 

This makes keeping your usernames and passwords tied to each other much easier as well. 

Content discovery on TikTok

Once you’re in, go to the discover page and start searching and following some hashtags that are related to your business. 

For hairstylists, search for things like: #hairtiktok #tiktokhair #hairtok #salonlife #salonsuite #suitelife #hairstylist #hairstlyistlife #hairstylistsoftiktok etc, etc and follow those hashtags. 

Follow influencers on TikTok

See what accounts are getting hundreds of thousands or even millions of views in those tags and follow them as well. 

You can keep tabs on these accounts for inspiration, what’s working for them, what’s not, and ways you can leverage some of the same themes and ideas. 

Source ideas from TikTok trends

After you’ve followed these things, go back to your home page and start watching some videos! 

Get inspired, see what you like, what you don’t like, and jot down some ideas you think you would like to either (a) copy, or (b) do your own version of! 

Coming up with video ideas is by far the hardest part, but your videos can be anything- as long as they’re on-brand, have value for your audience, and feel true to you, your content can and will shine.

TikTok Tips and Resources for Businesses

There are countless TikTok tips and resources you can access online but to get started, simply post your first video, and leverage video tutorials like How to edit a TikTok video or how to use TikTok video effects. 

Post your first TikTok video

If you are unsure how to use and edit in TikTok, the best way we recommend is to simply try it! Give it a shot! 

Plan a simple video, maybe an introduction, and film yourself talking about who you are, your brand, your suite, add in some video of your studio, place a cool music track low in the background, and you’re on your way!

TikTok video tutorials

While we will continue to provide guidance on how to use TikTok to your advantage as a salon suite owner, these two links below are great videos explaining some of the more basic technical aspects of getting started using the app and building your first video. 

So grab a drink, watch these videos, pick a video idea, and get started!

How to edit a TikTok video by Katie Steckly

How to edit a TikTok video with TikTok effects by Rachel Pedersen

TikTok for Beauty Professionals

At the end of the day, incorporating TikTok into your marketing efforts as a beauty professional or salon suite owner is a great way to engage your audience, build your brand, attract new customers, and promote your products and services. 

With simple video topics like behind the scenes videos, hair transformation videos, and hair care tutorials, you can jumpstart your TikTok business account and begin growing your following in now time!

What videos have you seen do well on TikTok that you think more suite owners should be doing? Comment down below and help out your other hub members!